Swift is Changing

Due to potential confusion between the Swift XMPP Client and Apple’s Swift programming language, we’re adopting a new name for Swift. Read on for more information and a link to our new website!

It’s has now been over 2 years since the Swift XMPP client became part of Isode’s product set and during that time we’ve seen significant changes to the product and the market within which it operates.

One of the biggest non-technical changes was Apple’s decision (in 2014) to name it’s new programming language “Swift” and its simultaneous decision to adopt an icon for this language with a great many similarities to the one used by our XMPP Client.

From a marketing perspective the possible confusion between our XMPP Client and Apple’s programming language is clearly a cause for concern. We’ve been pondering what moves we should make to protect Swift’s identity as an XMPP client for some time.

I am pleased to announce therefore that we’ll be adopting a new name and new look for the Swift XMPP client which, from today, will be known as Jolly Brisk!™ a name we’ve chosen to reflect the speed of the client and its connection to Isode Ltd, a British company.

We’re still in the early days of establishing a new identity for Jolly Brisk! and we need your help.

We’ve started on the new website which shows off our new corporate identity and some screenshots of our client. We’d appreciate your feedback on this new and radical change.

We expect to fully adopt the new identity with Swift 4.0, which will be launched as Jolly Brisk!™ 1.0.

One thought on “Swift is Changing

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